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  • Writer's pictureDylan Benson

Branding Essentials: Building a Cohesive Online Presence for Your Business



In this digital world, your potential customers will be engaging with your brand online. A strong, cohesive online presence for your business is going to build connection and trust with your audience before they even become customers.



Ensure Your Online Presence Attracts Your Ideal Customer


How do you ensure your online presence is attracting your ideal customer? By having a strong online identity, your ideal customer will be able to not only find your business, but educate themselves on your offerings, connect with your brand and become loyal customers.



Let’s investigate some ways you can strengthen your brand presence starting today.



 

Ensure an Excellent User Experience


Do an audit of your website today. Pretend you’re your Ideal Customer and look specifically for the following:


  • Is the website easy to navigate?

  • Are the colours, layout and overall design user-friendly?

  • Do all the forms and buttons work as expected?

  • Is your contact information up to date?

  • Are all pages loading quickly and without error?



Be Mobile-Friendly



Your customers are using their mobile devices more and more, with no signs of stopping. Is your website optimized for mobile use? Check out our blog post Transforming Your Online Presence: The Power of Responsive Web Design for information on how you can optimize your website today.



Add Value in a Blog



Having a relevant, helpful blog your customers can turn-to is a great way to build trust and show-off your expertise. Ensure your posts are valuable to your customers by including things like how-to guides, product reviews, interviews, and case studies.



Leverage Social Media



You don’t need to be on every social media platform, but you should be on the ones where your customers are. It’s typically understood that being on 2-3 social media platforms is ideal for your business. When deciding which platforms to use, you may want to consider the following:


  • The demographic of your ideal customer. For example, a younger customer base might be on TikTok more than Facebook.


  • How you intend to present your content. For example, if you’ll be doing long-form videos you’ll want to choose YouTube over, say, Instagram. If you’ll be doing text-only content, maybe X is the best place for you.


  • How much time you have to create, schedule and post content. Some platforms allow cross-posting between apps, some are less time-consuming than others. Make choices that also work for YOU because at the end of the day, posting consistently is going to be valuable for your audience.



Maintain Your Business Directories



Keep your Google Business Listing and other listings updated. This includes updating store hours, contact information and responding to reviews in a professional and timely manner. Keeping these tools up to date is quick and easy but pays dividends in building trust with your customers.




By focusing on the above areas, you’ll be able to create a stronger online presence for your business. In doing so, your customers will not only get the information they need, but you’ll build trust and community among your new online fans.


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