If you are from Nanaimo, you have probably seen the Unleashed Dogs truck at VIU or downtown, serving classic ballpark dogs, fully loaded chili cheese dogs, and a Gochujang-inspired Shiba Inu. This is more than a hot dog stand. It is a neighborhood ritual. People bring their dogs, swap stories, and order “Frenchies” like it is second nature. When Unleashed Dogs came to us, we saw the assignment as more than pixels and pages. It was about capturing a community vibe and making every visit, online or in person, feel like walking up to the window on a sunny Saturday.
Unleashed Dogs is a Nanaimo food truck with a loyal following and a menu that blends comfort and creativity. Feature Dogs like the Blue Heeler and Cocker Spaniel sit beside everyday favorites such as the Mountain Dog, Chihuahua, Shiba Inu, and Night Owl. Weekly service at VIU, Dallas Square, and Merle Logan keeps the line moving, and the Instagram feed acts as a real-time bulletin for pop-ups and seasonal updates.
Why They Came to Us
The team needed their digital presence to match their real-world energy. Schedules were scattered across social posts, the menu lived in photos instead of structured content, and fans had to hunt for service times. They wanted a simple, fast way for people to know where they were and what to eat, especially with recurring weekday services at VIU and weekend appearances around town.
We listened to how customers talk. They ask, “What is on today?” “What is the special?” “Where are you parked?” Then we designed around those questions. We handled the full scope, including logo design, brand assets, website, and strategy, so everything feels consistent and clear from the first click to the last bite.
What We Built and Why It Matters
A front-and-center schedule. The homepage shows the weekly lineup with locations and times. Regulars do not dig for details. They get answers in seconds.
A menu that sells the experience. Feature Dogs and everyday favorites are presented with craveable descriptions and straightforward pricing. Scanning and deciding is fast and satisfying.
A social-powered gallery. The Instagram feed brings real service updates and community moments onto the site. When they announce a winter break or a holiday pop-up, fans see it instantly.
Clear calls to action. “Better yet, see us in person” invites action. Finding them is easy, and event planners or partners can reach out through a simple contact form.
Brand identity and assets. We created a cohesive logo system and visual language that works on the truck, the site, and social. Every touchpoint feels like Unleashed Dogs.
Strategy and performance. We aligned messaging with customer intent and optimized load speed and structure. Semantic markup, clean navigation, and mobile-first design improve rankings and reduce bounce.
The Value for Local Food Businesses
In street food, clarity converts. A well-structured schedule lowers friction and raises turnout. A readable menu increases average order value. Real-time social signals build trust and drive repeat visits. For food trucks and pop-up kitchens, the website becomes the single source of truth that connects social media, location updates, and menu discovery in one place. The result is more people arriving confident, hungry, and ready to try something new.
Results
Unleashed Dogs now has a site that reflects their personality and simplifies decisions for hungry customers. The schedule is obvious. The menu is mouthwatering and easy to browse. Updates flow from Instagram to the site without extra work. The brand feels unified across truck signage, social posts, and the website. Most importantly, customers find them faster and order with confidence.
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If you are planning an event, exploring partnerships, or want a brand and website that meet your audience where they are, let us help. We create logos, assets, websites, and strategy for local businesses that need clarity and conversion. Bring your dogs, and your brand, down for a treat. Let us build the digital window your customers line up for. Connect
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