Client Profile
TravelBar began as a 1970s Travelaire camper, bought, gutted, and rebuilt by two Nanaimo bartenders, Brennan and Bryce, into a fully functioning mobile bar. After seven years working and managing local hotspots, they turned 2020 downtime into a bold idea: bring the best parts of a favorite bar to wherever the party is. Today, TravelBar operates like a full bar on wheels, stocked equipment, experienced and fully licensed staff, and the flexibility to serve virtually anywhere. You bring the liquor (with our close consultation on selections and licensing), and we handle the rest—making weddings, events, and parties seamless, professional, and fun across Vancouver Island, the Gulf Islands, and the Mainland.
The Problem
TravelBar approached us to build their entire brand from the ground up. We helped with thier name, identity, voice, website, and merch. They had a proven service and a clear vision, but no cohesive system to express it: messaging was generic, visuals weren’t distinct, and the website didn’t convert or highlight key trust signals like SIR certification, VIHA approval, and full insurance. Packaging their offerings (full mobile bar, pop‑up system, bartender‑for‑hire) was unclear, and their presence across Vancouver Island, the Gulf Islands, and the Mainland lacked consistency. They needed a unified brand platform and conversion‑focused digital experience to turn interest into booked events.
Our Solution
Our goal was to architect a brand that could scale with TravelBar’s ambitions. We defined a clear positioning and narrative, then built a distinctive visual system—logo suite, type, color, and iconography—designed for consistency from web to on‑site assets. We restructured the site around decision‑making: streamlined service pathways (mobile bar, pop‑up, bartender‑for‑hire), sharpened calls to action, and surfaced trust indicators (SIR certification, VIHA approval, insurance) where they matter. We extended the brand into merchandise, signage, and content guidelines, and tuned SEO for Vancouver Island, Gulf Islands, and Mainland searches. The outcome is a cohesive, conversion‑ready platform that turns interest into bookings and travels well across every touchpoint.