Client Profile
Loaded Movement Academy is a Nanaimo-based fitness studio dedicated to building lifelong strength, confidence, and resilience through personal and group training. Founded by passionate coaches with a commitment to holistic performance, LMA blends expert-led instruction with a strong community-driven atmosphere. With a growing client base and a powerful reputation in the local fitness scene, LMA needed a digital presence that could match their high-impact, transformation-focused programs.
The Problem
Loaded Movement came to us with a common challenge: their existing website wasn’t converting visitors into clients. The user journey lacked clarity, their services weren’t being showcased effectively, and there was no clear funnel to capture leads. With expanding offerings and an ambitious growth vision, they needed a website that could reflect the energy of their brand while driving tangible business results.
Our Solution
We designed a bold, conversion-focused website experience that reflects LMA’s unique voice and mission. Built in Figma and developed in WordPress, the new site features clean navigation, strong calls-to-action, compelling testimonials, and an integrated class calendar, all optimized for lead generation. In addition, we crafted a dedicated landing page funnel for their signature offer, “The Ultimate Fitness Reset,” designed to attract and convert prospects with a limited-time promo, testimonial showcase, and a step-by-step breakdown of the offer’s value. The result? A digital home that builds trust, drives signups, and mirrors the strength of the LMA brand.