NCI Technical had earned nearly twenty years of trust keeping Vancouver Island businesses secure and connected, yet its online presence told a much smaller story. The old single‑page site buried key services such as cybersecurity, data backups, and VOIP phone systems, and it lacked clear calls to action or lead‑capture tools. Content was thin, inconsistent, and hard to update, so prospective clients could not see the depth of expertise or the round‑the‑clock support the team is known for. Without an integrated marketing plan, NCI relied on word of mouth while larger competitors dominated search results and ad space.